Data Analytics Tools for Digital Marketing

To work without data is to work blindy. Every type of insight, whether it’s from the consumer or from the team, is the key to building better businesses. Data-driven decisions pave the way for companies to reach their goals and create better services for their consumers.

Not all data are created equal. And to make the most out of insightful reports, it pays to know which numbers to monitor.


The industry is filled with a ton of marketing analysis tools for digital marketing. A quick google would pull up endless results. Let’s look at the five best software that even the biggest data analytics consulting companies use.

  • Mixpanel

Mixpanel is an effective platform for analyzing audience and consumer behavior. You can generate specific reports based on how people interact with your website. In fact, Mixpanel’s analysis is so detailed that you can zoom in on the individual buttons to see consumer patterns on your page.

The tool is also incredibly easy to use. There’s no programming involved, so anyone on your team can take a quick peak at the performance of your channels.

  • The AdWords Performance Grader

Pay-Per-Click (PPC) is a proven strategy for getting potential customers on your page. However, it calls for a heavy understanding of the digital marketing strategies. The AdWords Performance Grader is a helpful tool for predicting the success and strength of your Google Ads account.

The best part about the tool’s analysis is that it offers a report with the strengths and weaknesses of your campaign. This feature allows you to focus on areas of improvement to increase the chances of success.

  • CrazyEgg

For marketers who want to check which pages are effective, CrazyEgg is the perfect tool. It provides a “heat map data” which helps determine where the visitors’ attention go to. By tracking the elements of popular pages, CrazyEgg can measure the scroll depth and areas where bounce rate are high.

In addition to the heat map, the tool can also identify the sources of your website clicks to improve your focused marketing strategies.

  • Convertable

Convertable focuses on customer data for its analytics. It generates a ton of valuable data that can help you understand your users and improve your conversion rate. Convertible analyzes your web forms to offer you data on click sources, user-viewed pages, and the operating system or device your visitor is on.

What’s more is that convertible can also offer you data on the keywords your visitors used to find your page. Its data analysis functions are perfect for any type of campaign – or even just simply building a better connection with your users.

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