Intelegenica: Focused on Customer Experience

The growth of social, mobile, cloud, and multi-media computing have resulted in a big boom in big data. Given how competitive the business world is today, big data isn’t something to be treated as a luxury anymore- which is great to have, although not totally essential. Leveraging this powerful tool properly can help businesses make more accurate, solid business decisions. In this post, we’ll take a look at the advantages of big data management solutions for small businesses. Read on if you want your small business to have a bigger presence and outdo your competitors. The Big Benefits of Big Data For Small Businesses Get great customer insights Detailed customer insights help to make smarter business decisions. Want to get great and detailed customer insights but hiring a team of data scientists or acquiring expensive fancy software is not an option for you? Big data management solutions can help you gain beneficial information about both your existing and potential c...

“Data will talk to you if you’re willing to listen.” –Jim Bergeson All real-time businesses understand this quite well. The ultimate purpose of data mining is to extract information from large and complex data sets and make that information comprehensible and easy to use. It is beyond just extracting data. Unlike data analysis which tests the hypothesis on the datasets, data mining is used to uncover the hidden patterns and knowledge in a large volume of data. Business Intelligence Business Intelligence (BI) on the other hand, is an application and technology-driven process which is used to convert raw and unrefined data into valuable information that can be used by businesses to take important decisions and drive profit. BI helps enterprises reach the next level by helping them make informed business decisions and deeply analyze consumer demands. With such great customer insights, businesses can improve their relationship with their customers and offer them product...

Making data-driven decisions using big data has become quite common for businesses today. With the growth of the internet, social media, wireless networks, and other technology, a big data revolution has arrived.  Do you know the secret ingredient of Starbuck’s success? It’s Big data analytics. Indeed! Big data management solutions have allowed the multi-billion dollar company to personalize its offerings, marketing strategies, menu, and product lines, among other things. Let’s start with basics. What is Big Data? While data empowers you to address difficult-to-tackle business problems, massive volumes of data become too complex to analyze using old, traditional ways. When data sets become so large and voluminous that traditional data processing software fail to manage them, this is when big data comes into the picture. Big data is defined as very large and complex data sets that can be analyzed computationally to study patterns, trends, and associations. Volume...