Intelegenica: Focused on Customer Experience

“Data will talk to you if you’re willing to listen.” –Jim Bergeson All real-time businesses understand this quite well. The ultimate purpose of data mining is to extract information from large and complex data sets and make that information comprehensible and easy to use. It is beyond just extracting data. Unlike data analysis which tests the hypothesis on the datasets, data mining is used to uncover the hidden patterns and knowledge in a large volume of data. Business Intelligence Business Intelligence (BI) on the other hand, is an application and technology-driven process which is used to convert raw and unrefined data into valuable information that can be used by businesses to take important decisions and drive profit. BI helps enterprises reach the next level by helping them make informed business decisions and deeply analyze consumer demands. With such great customer insights, businesses can improve their relationship with their customers and offer them product