Tips To Remove Negative Feedback on Amazon

First of all, Amazon feedback must not be confused with reviews. They are not the same thing. Amazon feedback is a system created to rate sellers' performance to help customers to decide on which seller to purchase from. It mainly showcases previous buyers' experiences with different sellers and specific products listed by them.
Amazon feedback is a system to monitor and evaluate Amazon sellers on the marketplace, and find out if a seller is failing to deliver an excellent customer experience. It is measured on three significant factors viz. on-time order arrival, product as described, and customer service.
How negative feedback on Amazon can impact your sales


  • It will minimize your options of winning the Buy Box, which is found on the item detail page and allows customers to add the specific item to their shopping cart.
  • It could result in your Amazon selling privileges being revoked or removed.
  • It could damage your profile as a seller

How Sellers Can Handle Negative Amazon Feedback Smartly

Although you can satisfy each of your customers and avoid negative feedback, ignoring it could do more harm to your image. Ignoring or not removing negative Amazon feedback can even lead to your seller account being suspended. This can take a heavy toll on your sales. If you want your customers to choose you, maintaining a good rating and handling negative feedback is essential.

Here are a few excellent ways to get negative feedback removed on Amazon in possible instances:

1. Contact Amazon to request for feedback removal (when it violates or doesn’t meet Amazon’s guidelines)

Amazon allows you to request for feedback removal through the seller central. Watch out for feedback that violates Amazon’s guidelines. It will consider removing product reviews in seller feedback comments if they are a review of the product they ordered and not of the service received. Reviews with promotional content, abusive language, or personal information also count as ineligible feedback. To submit your request, log in to your seller account, enter the order ID and provide the details for your feedback removal request.

2. Contact the customer to request for feedback removal (when feedback is ineligible for removal by Amazon)

If the feedback doesn’t qualify for removal by Amazon, reach out to the unhappy customer and politely request him or revoke the comment only after resolving his problem. Understand the buyer’s problem and consider apologizing.

3. Your last resort when none of the above options work- leave a direct response to the feedback on Amazon’s site

If none of the above options works, write an Amazon feedback response by going into your seller feedback manager, finding the feedback you want to respond to, and submitting your response. Ensure to keep a professional and short answer.

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