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Data Analytics Tools for Digital Marketing

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To work without data is to work blindy. Every type of insight, whether it’s from the consumer or from the team, is the key to building better businesses. Data-driven decisions pave the way for companies to reach their goals and create better services for their consumers. Not all data are created equal. And to make the most out of insightful reports, it pays to know which numbers to monitor. The industry is filled with a ton of marketing analysis tools for digital marketing. A quick google would pull up endless results. Let’s look at the five best software that even the biggest data analytics consulting companies use. Mixpanel Mixpanel is an effective platform for analyzing audience and consumer behavior. You can generate specific reports based on how people interact with your website. In fact, Mixpanel’s analysis is so detailed that you can zoom in on the individual buttons to see consumer patterns on your page. The tool is also incredibly easy to use. There’s no programming involved,...