How Cloud Computing Can Help You Take Better Data-Driven Decisions


Making data-driven decisions using big data has become quite common for businesses today. With the growth of the internet, social media, wireless networks, and other technology, a big data revolution has arrived.  Do you know the secret ingredient of Starbuck’s success? It’s Big data analytics. Indeed! Big data management solutions have allowed the multi-billion dollar company to personalize its offerings, marketing strategies, menu, and product lines, among other things.


Let’s start with basics.

What is Big Data?

While data empowers you to address difficult-to-tackle business problems, massive volumes of data become too complex to analyze using old, traditional ways.

When data sets become so large and voluminous that traditional data processing software fail to manage them, this is when big data comes into the picture. Big data is defined as very large and complex data sets that can be analyzed computationally to study patterns, trends, and associations. Volume, velocity, and variety are the three Vs of big data.

How Businesses Reap Benefits By Big Data Analysis

  • Big data management solutions help businesses evaluate their finances, which gives them a clear picture of where their business stands and allows them to manage their finances more wisely.
  • The majority of e-commerce businesses today use big data to get an insight into the shopping preferences and habits of their customers, using which they can tailor their products and services to suit their customer’s wants.
  • Using big data management platforms and solutions, businesses zoom in on their local client’s likes/dislikes and preferences even more. This helps them add a personal touch to their offerings to have an edge over their competitors.
  • For factory owners, big data solutions allow to spot failing devices or pieces of technology and help to know when you should replace them. Replacing them based on the period they’ve been in use is often costly and impractical.
From companies like Netflix and P&G to Amazon, Starbucks, Miniclip and more, every business big or small seems to be using big data management solutions to gain a competitive edge, anticipate customer demand, and address a range of business activities.

Time To Think About The Cloud

  • Thanks to the cloud all our devices are in sync even when our brains do not show what’s going on. Cloud technology can help you innovate faster with big data. There are numerous business benefits of using cloud technology, especially in the field of big data analytics.
  • Cloud environments are already deployed on pools of resources, which makes them more cost-effective. The cloud can be used to store more data and discover new use cases for data.
  • Cloud computing has made it incredibly easier to not only store data, but also track, analyze, and ultimately act on it. Unlike the era when cloud computing wasn’t introduced, your business processes no more need to be mired in silos.
In a Nutshell

With big data management solutions, you no longer need data warehouses or dedicated programmers just to do basic collection, compilation, or run basic analysis. By combing the benefits of cloud and big data, businesses can gather data from multiple sources, compile it, analyze it, refine it into a presentation, and finally act on it.

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